Louden had a very ordinary existence as a lorry driver for over two decades; then he was discovered by the late Victor Musgrave who organised his solo exhibition at the Serpentine Gallery in 1985. It was a sell out. He was firmly established as an “Outsider” artist and in 1990-91 Louden was exhibited in a dozen commercial galleries in the USA, Britain, Japan, France and Sweden. His work was even featured in a solo exhibition in Quito, Ecuador.
On the ground that he was “commercial”, Louden was ousted from the Outsider Archive– thereby becoming an outsider of the outsiders, reinforcing his status as an outsider when putting brush to paper or canvas, instinctively, obsessively, compulsively, disregarding conventions and trends .
His works feature in several museums that specialise in Outsider art that have come into existence in the USA, Switzerland, France.